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Dispatch Media Group Marketing Blog

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Utilizing Digital & Social Media, and Measuring Return on Investment

 
Increase Online Return on Investment

There are many types of marketing campaigns, but an ineffective campaign is a waste of both time and resources.  Business owners and directors need to be able to make decisions about how to spend scarce resources to get the most bang for the buck.  By the same token, a comprehensive marketing campaign can greatly increase the number of looks your business receives, and broaden the pool of potential customers.  

Building an Effective Marketing Communication Plan

 
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There is more to success than having a great product or service – if no one has heard of your company, you are not likely to generate leads and sales. In the emerging market of easy access to information, it is imperative that managers and businesses utilize tools to market their goods and services effectively. Otherwise, consumers and competitors will leave you in the dust.

Newspaper to News Media Company: Our Transition

 
change button

We at The Columbus Dispatch are shaking things up. In the last few years, our 142-year-old media company has revamped our product, our brand, and our relationship to both consumers and advertisers. While some changes are obvious, others are more subtle. Regardless, the transition has resulted in tangible gains for The Dispatch. The best part is that any news company willing to make important changes can benefit from the transition.

Building a Marketing Communication Plan

 
Six Strategies To Build Your Marketing PlanGetting started with a marketing communication plan can be intimidating. With so many platforms, it can be hard to tell which media will best reach your target audience. Let Dispatch Media Group assist you in this process by downloading our Top 6 Strategies to Build Your Marketing Communication Plan.

In it, you’ll find best practices which can be easily implemented in a variety of business models. In addition to learning the six strategies, Dispatch Media Group has included practical examples and real-world applications to further guide you. These steps are laid out simply, effectively, and will translate well to your business.

Our Top 6 Strategies will help you understand your target buyer, create and distribute meaningful content, build presence through frequency, develop multi-touch campaigns, and learn to analyze the effectiveness of your advertising.

By incorporating the Top 6 Strategies, business owners will better understand their clientele, be able to market valuable content effectively through multiple media platforms, and evaluate their return on investment. Dispatch Media Group is confident that these strategies will build lasting customer relationships and improve your bottom line. So download it now and start learning how to build a marketing communication plan for you business.





Do not reach THE market, but reach YOUR market

 
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In today’s market, you cannot fully understand your target market until you understand your own company. Raven, an online marketing service provider, published a great article detailing the value of breaking down your marketing efforts into individual segments, with each segment representing a different group of customers with similar backgrounds, needs and values. The consequence of such an endeavor is a campaign with better focus that is more engaging to your target audience.

Is Your Advertising Effective?

 
Newspaper Ads

It seems even the best have difficulty in knowing if there advertising is working or not. Measuring ad-recall is an immensely challenging process, especially in more traditional mediums such as print or magazines.

Customer Data = Advertising Power

 
Customer Questions

Everybody has heard the saying “knowledge is power.” For business owner’s knowledge often comes from data, thus “data is power.” The more data your small business has the better, right? How many widgets sold last month and how many are in inventory? What is the profit margin on each widget sold? What were total sales yesterday, or last week? These are questions that business owners can answer quickly, and they are all derived from data.

3 Trends in Education To Consider When Marketing

 
Higher Education

The world of education is facing a blitz of forces changing the way we’ve always done things.  Technologies like massive online open campuses and mobile devices are disrupting institutional organization. Blended learning and the need for equal access to college credit opportunities for high school students are forcing educational institutions to make the decision to resist change or get ahead of it.  Read on for what I think are the top three current trends in education.

Build Your Small Business Through Blogging

 
Blogging

Blogging is not just designed for mothers to chronicle their toddler's latest adventures or a “Star Trek” fan to break down which version of Captain James T. Kirk is superior. Few marketing tools match the power of blogs for growing small businesses.

5 Basic Email Marketing Tips

 
email Marketing

Email marketing is only effective when people can see and read your message. Ending up in the spam folder can be a dangerous fate if your company uses email marketing as a primary marketing tool. It can mean reaching fewer potential customers, lost sales and a decline in revenue. With such high stakes, you can't afford to make any serious missteps on an email marketing campaign.

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